GIS: The Biggest Little Drone Market in the World

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GIS: The Biggest Little Drone Market in the World

Last week I had the pleasure of participating in a two-day symposium on unmanned aircraft systems (UAS) hosted by the Northern California American Society for Photogrammetry and Remote Sensing (ASPRS).  The event was held in Reno, Nevada, (otherwise known as “The Biggest Little City in the World”), and its purpose was to assemble UAS experts and enthusiasts to share information, showcase new technologies, and demonstrate systems in action – systems that support geographic information systems (GIS).  Presentations covered a wide range of topics, including everything from vehicles, to software, to data collection, to workflow, cameras, and sensors. You can find my presentation here.

By all measures, this event was a success. With more than 500 attendees, the symposium included presentations on a wide range of topics including vehicles, to software, to data collection, to workflow, to cameras and sensors and an afternoon of UAS demos.  But what struck me most about the symposium was not just the participants’ level of sophistication and knowledge (it was very high), but also the suitability of drones for the mapping and surveying market. In this article, I’ll explain why I think this market will be the second biggest commercial drone market (behind aerial photography and cinema and ahead of precision agriculture) by telling you three things I learned about how GIS professionals see and use drones.

Drones are a perfect fit for GIS – A geographic information system (GIS) lets you visualize, question, analyze, and interpret data to understand relationships, patterns, and trends. GIS benefits organizations of all sizes and in almost every industry. So, GIS professionals, like those who are members of ASPRS, are no strangers to aerial imaging.  They know cameras and aircraft – and surprisingly a lot about drones. When I asked the audience by show of hands how many are familiar with drone technology and have remotely piloted a drone, more than half said they were familiar and had been a drone pilot. This stands in sharp contrast to the audience of the large agricultural drone show I attended over the summer where most attendees had never flown a drone and were unfamiliar with the technology – let alone cameras.

As a profession, most of this audience does photogrammetry.  They are image producers.  As a profession, farmers are consumers of images. For the unschooled, photogrammetry is the science of making measurements from photographs. The inputs are georeferenced photographs.  Up to now these have been taken from manned aircraft or satellites. The output is typically a map, drawing, measurement, or a 3D model of some real-world object or scene. Since photogrammetry is used in fields like topographic mapping, architecture, engineering, manufacturing, quality control, and geology, the accuracy of images matters to these professionals.  What matters to their customers is whether the output is timely, rich, localized, and problem-specific.

So, what better way is there to get all that done than from a drone?  None.  Low altitude small drones provide an advantage over incumbent aerial technology for GIS work.  The images from these drone sensors are more resolute, can be captured more frequently, and cost less to produce.  GIS professionals are willing to spend a lot of money on drone systems — they already spend about $40K for a complete ground-based GPS rover system and more than $100K for 3D laser scanners.  So, the idea of spending up to $100K for a turnkey unmanned aircraft system is not out of line — and drone vendors know this.  That’s why those that exhibited at this event showcased their high-end turnkey systems.

GIS professionals need good drone software – There is a growing interest in and awareness of the economic and strategic value of GIS for the Global 2000, as witnessed by the recent integration partnership between Esri (world’s largest GIS software vendor) and SAP (world’s largest enterprise application vendor). But the race to the top is for the software front end to that enterprise piece. The part that mappers and surveyors use on a day-to-day basis—including  software like work management, flight controls, mission planning, aerial capture, post-processing, and mapping, and modeling.

There were more than 25 software vendors at this show – each with a bit of news.  Some of the most interesting came from DroneDeploy and Google.  DroneDeploy announced the first drone software capable of creating orthorectified maps in real time. Users have typically had to wait for four to six hours for maps to be created from drone imagery, but now they can get real-time aerial maps. This will save operators hours every time they fly their drones, and enable better decisions, as data can now be verified during a flight instead of hours or even days later as is the case with existing systems. DroneDeploy is able to achieve this real-time stitching because the drones its product manages are all internet-enabled and use cloud infrastructure for the processing.

The other interesting news from the event came from Google.  Its soon-to-be-released Earth Engine product can now mix the world’s satellite imagery with UAS images — along with trillions of scientific measurements dating back over 40 years — and make it available online with tools for scientists, independent researchers, and nations. All of whom can mine this massive warehouse of data to detect changes, map trends, and quantify differences on the Earth’s surface. Google has already worked with Skycatch and opened up the engine to other partners, so expect to hear more as they go to full-scale launch.

LiDAR drones are here

Mapping and surveying professionals love LiDAR.  They love it because it allows them to capture minute details that photos can’t — and with those details create precise digital representation of objects, buildings, and the ground. LiDAR is based on the same concept as RADAR, but it uses laser light instead of radio waves. By sending out laser beams in all directions, collecting the reflected energy, and performing some nifty high-speed computer processing, a scanner can create a real-time, virtual map of the surrounding area.  These representations have many uses.

But most LiDAR units are heavy and – up to now – had to be mounted on trucks or manned aircraft.  So over the past couple of years manufacturers like Riegl and Velodyne have reduced the size and weight of their units such that that it’s now possible to mount them on large multicopters.  Additionally, these same vendors sell or partner to sell their own dedicated drones, thereby ‘vertically integrating’ (no pun intended) their scanner offerings.  By coupling novel drone-mounted LiDAR systems with vision cameras, advanced computer processing, and GPS, it has become possible to create a remotely piloted flying LiDAR scanner. These vendors were at the show as was Phoenix Aerial Systems and XactSense, both of which have LiDAR drones.

What’s next?

What will be the next innovation for this market?  Well, maps of navigable drone highways in the sky, for one.  These would be aviation maps that would help pilots of manned aircraft know where not to fly. This BHAG is already being taken on by SkyWard, which just introduced the Urban SkyWays Project and the first end-to-end demonstration of a commercial drone network operated with full regulatory compliance. After that? Who knows.  One thing is certain: I expect to see the vendors that attended this symposium continue to innovate in big ways.  Stay tuned.  In the meantime, feel free to write me at and tell me what you think about the market opportunities.

This post also appears in sUAS News ‘The Market‘.

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  1. Drone Magazine October 31, 2014 at 4:57 PM

    Next thing in my opinion is going with price lower and marketing. This will be much more popular soon. People will be talking.

  2. […] Previous […]

  3. […] paramount that DJI get this right – especially if it wants to provision other commercial markets like GIS where the camera’s still resolution is […]

  4. […] on-demand. LiDAR manufacturers like Riegl and Velodyne get this, and we now see offered in the GIS market new high-performance, remotely piloted aircraft system for unmanned laser scanning, like those from […]

  5. […] Read original post at […]

  6. […] on-demand. LiDAR manufacturers like Riegl and Velodyne get this, and we now see offered in the GIS market new high-performance, remotely piloted aircraft system for unmanned laser scanning, like those from […]

  7. Commercial Drone Markets: 2014 Year in Review December 30, 2014 at 11:07 PM

    […] is not alone in that assessment. I think this market is heating up to become the second biggest commercial drone market behind […]

  8. […] GIS professionals should pay particular attention to the bridge example. The National Bridge Inspection Standards (NBIS) mandates that routine inspections be performed at 24-month intervals. With almost 600,000 bridges in the United States and 300,000 requiring inspection each year, the DOT evaluation report estimates that about 45,000 annual bridge inspections could utilize some form of small UAS. Multirotors in particular are highly adept at getting into tight spaces.  With advent of smaller/lighter survey grade LiDAR, the combo provides a stable and portable platform for precision scanning of bridges. I think drone products and services that target GIS firms are hot—you can read why here. […]

  9. Gerard J March 5, 2015 at 7:23 PM

    Colin – I’m really glad I ‘stumbled’ upon your website. I recently took up UAVs to augment my standard video production skills, and now it’s really the only type of photography I want to do! I’ve discovered a proclivity for it but have always wondered what’s next…where’s the market going… which area can I best provide a business service. Anyway your analysis has helped me tremendously so please keep up the great work…I will be following closely!

    Austin, TX

    • Colin Snow March 12, 2015 at 11:48 AM

      Thanks Gerard. Keep up the great video work.

  10. […] With the advancement of model aircraft and camera technology, it’s not easy to distinguish between a consumer drone and a commercial drone.  For example, low-cost camera drones like the DJI Phantom 2 Vision+ and 3DR IRIS+ are sold as consumer products, but marketed to and purchased by professionals who use them for commercial purposes like aerial photography, film making, and videography. Add to this trend the growing number of vendors like Pix4D that provide integrated software specifically for mapping and modeling, and now you have surveyors and geographic information system (GIS) professionals using them in their practices. […]

  11. Fintan Corrigan June 15, 2015 at 12:39 PM

    Terrific article. The GIS area is massive. Drones and the different sensing technologies will really benefit this area greatly. Fascinating stuff.

  12. Alison S August 10, 2015 at 7:39 PM

    My question would be … does someone need to be a GIS professional in order to offer GIA mapping services as a company?

    • Alison S August 10, 2015 at 7:41 PM

      Sorry, GIS mapping services

      • Colin Snow August 10, 2015 at 7:53 PM

        Hi Alison – It helps. Many GIS professionals are certified by American Society for Photogrammetry and Remote Sensing (ASPRS). Find information on them here – Colin

  13. […] on-demand. LiDAR manufacturers like Riegl and Velodyne get this, and we now see offered in the GIS market new high-performance, remotely piloted aircraft system for unmanned laser scanning, like those […]

  14. Surveynator November 13, 2015 at 6:28 PM

    You are right on point with this analysis, Drone Analyst! A genuine wealth of information and research here and I for one appreciate ya!

  15. […] and wherever you need it. Like in the case with LiDAR (Light Detection and Ranging). At the GIS market, you can find high-performance UAVs capable of doing unmanned distant laser […]

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