Making the Business Case for Your Drone Program

I am happy to announce the release of Making a Successful Business Case for Drone Technology – a blueprint for enterprises to develop a successful business case for a drone-based technology program. Produced in partnership with PrecisionHawk, this reference guide offers enterprise leaders a clear, step-by-step process to analyze, evaluate, and communicate key objectives of a drone program to ensure company-wide adoption.

The guide is designed to provide specific guidance for operational managers. It covers a variety of business case topics like setting short and long-term goals, documenting costs, assessing the business impact, and communicating drone program benefits. Organized so you can consume only what you need, this guide provides a generic business case template as well as business case examples, both of which you easily adapt for your specific needs, company, and industry.

Here is an excerpt:

Adopting a new technology is naturally complicated—from gaining executive buy-in to implementation and training, to ensuring the technology delivers on key objectives. Process oversights, inconclusive value assessments, insufficient support from the right parties, and general delays can derail the project and de-motivate even the most experienced operational manager. A strong and complete business case can make all the difference.

The purpose of a business case is to outline the rationale for adopting new technology–in this case drones–and provide a means to continually assess and evaluate the project’s progress. A good business case needs to address key concerns for executives and peers, but in general, should answer four basic questions:

  1. What is the project’s goal?
  2. How do we reach the goal?
  3. What type of change is required?
  4. What’s the degree of certainty this solution will solve the problem?

A business case typically has much more detail than a project proposal and should be reviewed by key stakeholders before being presented to executive decision-makers. Preparing the business case involves assessing a business problem or opportunity, identifying the specifics of the drone technology solution, and understanding the benefits, risks, costs (including an investment appraisal), implementation timeline, impact on operations, and the organization’s ability to deliver the outcomes. Ultimately, your business case needs to both articulate the problems with the current situation and demonstrate the new business vision’s benefits.

The guide goes on to offer solutions for these and other issues, including short and long-term planning, gaining executive buy-in, documenting costs and assessing the business impact, ultimately ensuring that the resulting drone program’s objectives are aligned with the impact on a business’ bottom line.

The full reference guide, including sample business cases and planning frameworks, can be found on our partner’s website here:


Image credit: Shutterstock and PrecisionHawk

Colin Snow