{"id":1460,"date":"2015-06-08T13:37:00","date_gmt":"2015-06-08T20:37:00","guid":{"rendered":"http:\/\/droneanalyst.com\/?page_id=1460"},"modified":"2020-02-13T19:16:28","modified_gmt":"2020-02-14T03:16:28","slug":"dji-developer-platform-object-avoidance","status":"publish","type":"page","link":"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance","title":{"rendered":"DJI\u2019s Drone Developer Platform and Object Avoidance System"},"content":{"rendered":"<h3><strong>Will companies build turnkey commercial drones and applications with it?<\/strong><\/h3>\n<p>by Colin Snow, MBA | 2015-06-08 | Article ID: QT15-06 | Article Type: QuickTake<\/p>\n<h1>QuickTake<\/h1>\n<p>Today, DJI continued its push to compete with <a href=\"http:\/\/droneanalyst.com\/2014\/05\/23\/which-is-better-open-source-or-proprietary-drone-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">open source development platforms<\/a> that see significant traction for researchers and new products. <a href=\"http:\/\/dev.dji.com\/en\/products\/devices\/guidance\" target=\"_blank\" rel=\"noopener noreferrer\">Announcing<\/a> its developer platform quadcopter, called the <a href=\"http:\/\/dev.dji.com\/en\/products\/flying-platforms\/matrice-100\">Matrice<\/a>, and its object avoidance system (OAS), which it calls <a href=\"http:\/\/dev.dji.com\/en\/products\/devices\/guidance\" target=\"_blank\" rel=\"noopener noreferrer\">Guidance<\/a>, DJI added these products to its developer suite for new hardware and software applications. The Matrice lets developers create unique aerial hardware solutions, and Guidance combines ultrasonic sensors and stereo cameras for avoiding collisions. Both systems are programmable for new applications via a software developer kit (SDK).<\/p>\n<p><a href=\"http:\/\/popist.com\/s\/acc25f4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Previously<\/a>, DJI announced an SDK for the Phantom 2 Vision+ and now has opened its very popular Phantom 3 and Inspire 1 aerial systems with new SDKs. Software firms like <a href=\"https:\/\/www.dronedeploy.com\/\">DroneDeploy<\/a> and <a href=\"https:\/\/pix4d.com\/\">Pix4D<\/a> have built usable commercial apps on the old SDK, and it remains to be seen what they will do with the new ones. It is pretty much a given they will adapt their products to the Phantom 3 and Inspire 1.<\/p>\n<p>But <strong>the big question is<\/strong> whether companies will develop commercial drones on the Matrice and Guidance combination.\u00a0 If they do, they will have to compete with fully developed \/ application-specific turnkey products like <a href=\"https:\/\/www.sensefly.com\/drones\/exom.html\" target=\"_blank\" rel=\"noopener noreferrer\">senseFly\u2019s eXom<\/a>.\u00a0 That product was thoughtfully developed, is already in market, and has ready buyers. Additionally, DJI will need to deliver a more compelling vision for developers than <a href=\"https:\/\/www.youtube.com\/watch?v=a2YiJteBrZg\" target=\"_blank\" rel=\"noopener noreferrer\">this<\/a> initial promotion video showcasing a big-brotheresque use case of identifying illegally parked cars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will companies build turnkey commercial drones and applications with it? by Colin Snow, MBA | 2015-06-08 | Article ID: QT15-06 | Article Type: QuickTake QuickTake Today, DJI continued its push to compete with open source development platforms that see significant traction for researchers and new products. Announcing its developer platform quadcopter, called the Matrice, and &#8230; <a title=\"DJI\u2019s Drone Developer Platform and Object Avoidance System\" class=\"read-more\" href=\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance\" aria-label=\"Read more about DJI\u2019s Drone Developer Platform and Object Avoidance System\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":512,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DJI Drone Developer Platform and Object Avoidance System<\/title>\n<meta name=\"description\" content=\"This research note analyzes DJI\u2019s latest drone developer platform, SDKs, and object avoidance system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DJI Drone Developer Platform and Object Avoidance System\" \/>\n<meta property=\"og:description\" content=\"This research note analyzes DJI\u2019s latest drone developer platform, SDKs, and object avoidance system.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance\" \/>\n<meta property=\"og:site_name\" content=\"Drone Analyst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/droneanalyst\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-14T03:16:28+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance\",\"url\":\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance\",\"name\":\"DJI Drone Developer Platform and Object Avoidance System\",\"isPartOf\":{\"@id\":\"https:\/\/droneanalyst.com\/#website\"},\"datePublished\":\"2015-06-08T20:37:00+00:00\",\"dateModified\":\"2020-02-14T03:16:28+00:00\",\"description\":\"This research note analyzes DJI\u2019s latest drone developer platform, SDKs, and object avoidance system.\",\"breadcrumb\":{\"@id\":\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/droneanalyst.com\/research\/research-notes\/dji-developer-platform-object-avoidance#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/droneanalyst.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research\",\"item\":\"https:\/\/droneanalyst.com\/research\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Research Notes\",\"item\":\"https:\/\/droneanalyst.com\/research\/research-notes\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"DJI\u2019s Drone Developer Platform and Object Avoidance System\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/droneanalyst.com\/#website\",\"url\":\"https:\/\/droneanalyst.com\/\",\"name\":\"Drone Analyst\",\"description\":\"Insights &amp; 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