{"id":1256,"date":"2014-10-02T22:13:46","date_gmt":"2014-10-03T05:13:46","guid":{"rendered":"http:\/\/droneanalyst.com\/?p=1256"},"modified":"2020-03-09T09:11:59","modified_gmt":"2020-03-09T16:11:59","slug":"drone-delivery-numbers","status":"publish","type":"post","link":"https:\/\/droneanalyst.com\/2014\/10\/02\/drone-delivery-numbers\/'","title":{"rendered":"Drone Delivery: By The Numbers"},"content":{"rendered":"

What do medicine, batteries, and forgotten anniversary gifts have in common?\u00a0 They are the most likely items consumers will want to be delivered by drone once that service is available.\u00a0 At least, that\u2019s the verdict from the consumers I surveyed in August and September of this year. In my post Drone Delivery: How Much Would You Pay?<\/a>, I ran a poll with three simple questions:<\/p>\n

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  1. What\u2019s the maximum amount you would be willing to pay for a package delivered by drone?<\/li>\n
  2. Which of ten items would you want delivered in 30 minutes?<\/li>\n
  3. Under what circumstance would you need something so quickly that you\u2019d pay top dollar for it?<\/li>\n<\/ol>\n

    These are the topline results.\u00a0 You can see the companion SlideShare\u00a0presentation with more complete graphs and charts of the data here<\/a>.<\/strong><\/p>\n

    The max you\u2019d pay?<\/strong> \u00a0First, I wanted some base data on how much people would pay for drone delivery.\u00a0 So, I asked if consumers were willing to pay for the service and whether they wanted to pay a flat fee or a percentage of the price of their purchased items.\u00a0 More than three-quarters of respondents (82%) told us they would be willing to pay (vs. 18% who said they wouldn\u2019t), and the largest majority of those who\u2019d pay (62%) said they would prefer paying a percentage of the item\u2019s purchase price (vs. 18% who said they would rather pay a flat fee).<\/p>\n

    When we asked those who were willing to pay for the service how much they would be willing to pay, we saw big differences in preference. For instance, as I mentioned, only 18% of respondents said they\u2019d prefer a flat fee, and 80% of those people said they wouldn\u2019t pay more than US $50 for delivery. \u00a0That\u2019s not a lot more than express overnight delivery fees. I doubt these consumers will be using fixed charge drone delivery services.<\/p>\n

    For those respondents who indicated they\u2019d pay a percentage of an item\u2019s price, more than half (51%) said they would pay up to 10% of an item\u2019s purchase price.\u00a0 Most of the rest (43%) said up to 20%, and only 6% said up to 30%.\u00a0 It seems that a percentage charge could leave a delivery service with losses if the delivered items aren\u2019t high priced.<\/p>\n

    Items you\u2019d want delivered?<\/strong> \u00a0Second, I was curious to know what items consumers would likely purchase and want delivered by drone. I reviewed\u00a0online shopping trends<\/a> to find most popular product categories and top purchase drivers \u2013 keeping in mind the items had to fit the following drone delivery requirements:<\/p>\n