{"id":1960,"date":"2016-06-24T13:43:45","date_gmt":"2016-06-24T20:43:45","guid":{"rendered":"http:\/\/droneanalyst.com\/?p=1960"},"modified":"2017-01-04T10:26:32","modified_gmt":"2017-01-04T18:26:32","slug":"market-impact-faa-small-drone-rule","status":"publish","type":"post","link":"https:\/\/droneanalyst.com\/2016\/06\/24\/market-impact-faa-small-drone-rule\/'","title":{"rendered":"Market Impact of the FAA Small Drone Rule"},"content":{"rendered":"<h3>Barriers to entry are lower, but high margin operations are still restricted.<\/h3>\n<p><strong>THE FACTS<\/strong>:<\/p>\n<p>By now you probably know that the Federal Aviation Administration (FAA) has finally released\u00a0<a href=\"http:\/\/dronelife.com\/2016\/06\/21\/part-107-released-today-effective-august-2016\/\" target=\"_blank\">Part 107, the Small UAS Rule<\/a> (June 21, 2016), which covers operational use of commercial drones in U.S. airspace. This comes after several years of\u00a0<a href=\"http:\/\/dronelife.com\/2016\/05\/20\/timeline-of-small-uas-rule\/\" target=\"_blank\">missed deadlines<\/a>. You can read the FAA\u2019s own summary of the ruling <a href=\"http:\/\/www.faa.gov\/uas\/media\/Part_107_Summary.pdf\" target=\"_blank\">here<\/a>. What\u2019s important to note is these rules won\u2019t be implemented until late August 2016.<\/p>\n<p><strong>WHAT\u2019S COOL AND WHAT\u2019S NOT<\/strong>:<\/p>\n<p>There\u2019s <a href=\"http:\/\/jrupprechtlaw.com\/drone-law-blog\" target=\"_blank\">not much difference<\/a> between what was proposed in the Notice of Proposed Rule Making (NPRM) in February, 2015 and the final rule. In a nutshell, the new U.S. rule is a one-size-fits-all approach that allows commercial operators to fly drones that weigh 55 lbs. or less within visual line-of-sight (VLOS) only and without obtaining a pilot\u2019s license but with the requirement that they pass a test.<\/p>\n<p>Our initial February 2015 economic assessment of the NPRM <a href=\"http:\/\/droneanalyst.com\/2015\/02\/16\/faa-drone-rules-market-winners-and-losers\/\" target=\"_blank\">FAA Proposed Drone Rules: Market Opportunity Winners and Losers<\/a> looked at the business impact and market opportunities the proposed VLOS rules would have for drone manufacturers, distributors, service providers, and investors. \u00a0Having read the newly issued Part 107, we stand by our earlier assessment and summarize it here:<\/p>\n<ul>\n<li><strong>Precision Agriculture \u2013 Winner and Loser<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Demand for turnkey drone systems will increase as farmers and service providers work within the rule constraints. \u00a0However, the big caveat is drone usage alone will not \u201ctransform agriculture\u201d just yet.\u00a0 For that, we would need to see a change in the adoption rate for variable rate technology (such as applicators) \u2014 which is currently down. \u00a0Read our in-depth review <a href=\"http:\/\/www.interdrone.com\/interdrone-precision-ag\" target=\"_blank\">The Truth about Drones in Precision Agriculture<\/a>.<\/p>\n<ul>\n<li><strong>Inspection \/ Monitoring \u2013 Big Winner<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Demand for and use of drones (especially multirotors) dedicated to asset and infrastructure inspection will see a big uptick. The new rule allows you to fly higher than 400 feet above ground level (AGL) if you stay within 400 feet of a structure (such as a 1000-foot tower), so energy, utilities, and telecommunications infrastructure stand to benefit. The rub is you can\u2019t do night operations. So, roof inspections with a thermal camera is limited to almost useless daytime operations.<\/p>\n<ul>\n<li><strong>Mapping \/ Surveying \u2013 Winner and Loser<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">The surveying industry has the most to gain here. The door is wide open for drone operations like stockpile measurement and small open pit mine mapping.\u00a0 The door is also open for laser scanning, 3D imaging capture, and data processing that architectural engineering firms can consume.\u00a0 As such, there are new opportunities for dedicated and differentiated cloud-based in-memory processing data services.<\/p>\n<ul>\n<li><strong>Film \/ Photo \/ Video \u2013 Big Winner<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Drones have already created new sources of demand for aerial photography, and this will continue in earnest. As with land-based photography, the financial and technical barriers to entry are low, making it easy for businesses to begin offering sUAS-based film and photography services. Now that the regulatory hurdle is low, expect aircraft vendors and specialty retailers to flourish, too.<\/p>\n<ul>\n<li><strong>Public Safety \/ First Responders \u2013 Uncertain<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Under the proposed rules, demand for turnkey drone solutions and services for police, fire, and emergency medical services is uncertain. Operations at night \u2013 perhaps when they are needed the most &#8211; are restricted. Technology adoption by fire and rescue may be good, but adoption by local and state police agencies will no doubt be fraught with continued controversy over privacy and Fourth Amendment rights. For more information I recommend you read <a href=\"http:\/\/droneanalyst.com\/2016\/01\/11\/3-things-public-safety-officials-should-know-about-drones\/\" target=\"_blank\">3 Things Public Safety Officials Should Know about Drones<\/a>.<\/p>\n<p><strong>THE COMPETITION: <\/strong><\/p>\n<p>A lot can be said about how drone leaders and service providers underestimate the power of competitive incumbent technologies (like satellite and manned aircraft). But there is one type of competition in the commercial drone space that doesn\u2019t get talked about a lot, and it\u2019s this: Now that Part 107 has been released, it will lower the barrier to entry for new drone pilots and service providers.<\/p>\n<p>In theories of economic competition, barriers to entry are obstacles that make it difficult to enter a given market. Since the rules have come in as proposed\u2014that is, with no pilot\u2019s license required for the operator\u2014then the barrier to entry for commercial drone services just got lowered.\u00a0 It\u2019s only natural that we\u2019ll see an uptick of new entrants (they just have to take a test) and we\u2019ll see downward price pressure for services offered.<\/p>\n<p>We see this as a major disruption to the drone service provider market and those already operating under a Section 333 exemption.\u00a0 These firms will suddenly face more competition, whether their business is real estate photography or infrastructure inspection. There simply will be more drone pilots and more drone service providers, and with that the law of demand and supply kicks in. The more supply you have, the lower prices go.<\/p>\n<p><strong>BOTTOM LINE:<\/strong><\/p>\n<p>Markets and businesses love regulation clarity \u2013 and with Part 107 we now have that.\u00a0 But we are far away from an inflection point of \u201cdrones taking off\u201d &#8212; if there is one. The inability to fly over people or beyond visual line-of-sight (BVLOS) restricts some high-margin operations. Because of this, in one sense we have reached a plateau. This rule took a total of 10 years to get. No one knows how long the next one will take.<\/p>\n<p>&#8212;<\/p>\n<p>This post first appeared on <a href=\"http:\/\/dronelife.com\/2016\/06\/22\/market-impact-faa-small-drone-rule\/\" target=\"_blank\">Dronelife.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barriers to entry are lower, but high margin operations are still restricted. THE FACTS: By now you probably know that the Federal Aviation Administration (FAA) has finally released\u00a0Part 107, the Small UAS Rule (June 21, 2016), which covers operational use of commercial drones in U.S. airspace. This comes after several years of\u00a0missed deadlines. You can &#8230; <a title=\"Market Impact of the FAA Small Drone Rule\" class=\"read-more\" href=\"https:\/\/droneanalyst.com\/2016\/06\/24\/market-impact-faa-small-drone-rule\/&#039;\" aria-label=\"Read more about Market Impact of the FAA Small Drone Rule\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,26,27,28,7,49,30,33,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Impact of the FAA Small Drone Rule - Drone Analyst<\/title>\n<meta name=\"description\" content=\"this post analyzes the economic and market impact of the new FAA Part 107 small UAS \/ drone rule.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/droneanalyst.com\/2016\/06\/24\/market-impact-faa-small-drone-rule\/'\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Impact of the FAA Small Drone Rule - 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