{"id":279,"date":"2014-03-07T15:25:28","date_gmt":"2014-03-07T23:25:28","guid":{"rendered":"http:\/\/droneanalyst.com\/?p=279"},"modified":"2017-01-04T10:26:35","modified_gmt":"2017-01-04T18:26:35","slug":"the-business-of-drones-a-tale-of-two-cities","status":"publish","type":"post","link":"https:\/\/droneanalyst.com\/2014\/03\/07\/the-business-of-drones-a-tale-of-two-cities\/'","title":{"rendered":"The Business of Drones: A Tale of Two Cities"},"content":{"rendered":"

The year was 1775.<\/p>\n

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way.. “<\/p><\/blockquote>\n

Ah, the famous opening lines of <\/span>A Tale of Two Cities<\/a>. The Charles Dickens passage seems to create a sense of sweeping possibility: the age is everything and nothing at all. <\/span><\/p>\n

Examined closely, the passage also suggests that this is an age of radical opposites with almost no in-betweens. And that is how I would characterize the current state of the small drones business – radical opposites.\u00a0 <\/span><\/h3>\n

On the one hand you have the large public defense-related drone contractors like <\/span>AeroVironment<\/a> , maker of the Raven, Puma, and Shrike, looking now to capture commercial opportunities in the civilian market.\u00a0 For our purposes they represent the London royal establishment. On the other hand, you have the small private startups like <\/span>MarcusUAV<\/a> and <\/span>Vorobetz<\/a> looking for a chance for liberty from restrictive air space regulations. They represent the Paris freedom fighters.<\/span><\/p>\n

Just as in the novel, each city had its own drama and naivet\u00e9, so, too, do our players. While everything\u2019s coming up roses in London, everything\u2019s coming up dead in Paris. In fact, in Paris they are so unhappy that they\u2019re beginning to band together as ‘citizens’ of a new republic. They are at their core a revolutionary group. \u00a0But we can’t tell that they\u2019re revolutionaries, because they\u2019re super-secret. For the most part, they operate their businesses in an underground – as you will see.<\/span><\/p>\n

The Loyal Royals<\/b> – As Patrick Egan points out in the article <\/span>Skyjacked \u2013 The DoD Mega Billion Dollar Drone Payout<\/a>, being a Department of Defense (DoD) contractor has its perks. Perks like private demonstrations of new drones, research and development at taxpayer expense – not to mention the benefits that come from large campaign contributions to key members of Senate and House oversight committees. Those benefits keep them feeding at the public trough.<\/span><\/p>\n

But there’s trouble in that city. As the U.S. wars in Iraq and Afghanistan wind down, the demand for small drones from the DoD is declining. The declining demand shows up in the backlog of companies like AeroVironment. Three months ago they had a backlog of about $134 million, and in the <\/span>latest earnings report<\/a>, it dropped to about $96 million. The operating cash flow in the latest report has declined more than 30% year over year.\u00a0<\/span><\/p>\n

So, what do you think companies like AeroVironment are going to do to offset their losses? And how do you think they will go about it?<\/span><\/p>\n

Well, for one, they’ve already started to look toward other government agencies for revenue. Take for example what’s happening at the <\/span>U.S. Geological Survey’s (USGS) National Unmanned Aircraft Systems (UAS) Project Office<\/a>.\u00a0 Under this program, the Department of the Interior has acquired Raven and T-Hawk small UAS systems valued at nearly $15M from the DoD to conduct proof-of-concept (POC) projects. But even if a POC works, someone would need to pony up about a half a million dollars of their scarce budget to secure a contract for just one <\/span>Raven<\/a> or <\/span>Shrike VTOL<\/a>\u00a0and all the systems, training, travel and staff required. Why do that when there are proven civilian service providers that will come to your door and do the same work covering flight, post-processing, and analysis for only $3-$4 per acre?<\/span><\/p>\n

As you can see, there is trouble ahead for this city.<\/span><\/p>\n

The Freedom Fighters<\/b> – \u00a0The way they see it, for decades the FAA has functioned as essentially a lawless agency making up arbitrary rules for small drones and enforcing them all without following fair rule-making procedures. Despite their six-year ban on civilian drone use, start-ups like <\/span>Bosh Precision Agriculture<\/a> and <\/span>CineDrones<\/a> perform commercial services every day in an underground economy. \u00a0Companies like these have been doing so – not with military-spec aircraft – but with sophisticated model aircraft. As I wrote in <\/span>Drones Revolution Means Big Data Cloud Services<\/a>, hardware is commoditized, and the barriers for entry are low. Their numbers are growing every day. At last count, the Remote Control Aerial Photography Association (<\/span>RCAPA<\/a>) has over 2,000 U.S. members. Keep in mind aerial photography is a very small segment of the civilian market. The big money appears to be in precision agriculture.<\/span><\/p>\n

While it’s true the <\/span>path of FAA regulations<\/a> was supposed to have all players both large and small in a holding pattern until all the rules are settled, the scales recently tipped in favor of the small ones. The <\/span>Pirker Decision<\/a> finds that the FAA’s 2007 policy statement banning the commercial use of model aircraft is not enforceable. Just by looking at it through the eyes of Twitter <\/span>#UAS<\/a> and <\/span>#drones<\/a> it appears this will have a very significant impact. Even though the <\/span>FAA has decided to appeal<\/a> to the full National Transportation Safety Board (NTSB), those closest to the case doubt it will be overturned.<\/span><\/p>\n

Over the next few months, you can expect small drone service providers to be more public about their ventures. Still, the Pirker Decision reinforces the gravity of the\u00a0<\/span>FAA Modernization and Reform Act of 2012<\/span>, which requires the FAA, through the Secretary of Transportation, to develop a plan for integrating civil UAS into the national airspace. It also specifies that the plan recommend rules for acceptable operating standards and certification of civil UAS.<\/span><\/p>\n

So enforceable rules for drones of all sizes will come. The FAA is mandated to do so. But it’s pretty clear the rule making process will not account for community based standards written by and for small business. As Egan points out, “The DoD lobby and the jockeying for a spot at the [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][public feeding] trough has added years to the National Airspace System (NAS) integration for small unmanned aircraft. The byproduct of the chicanery has been the suppression and undermining of the small businessperson and academic end-users.”<\/span><\/p>\n

The Naivet\u00e9 of the Two Cities \u00a0<\/b>– For the most part, start-ups are clueless about the advantage the Loyal Royals have from feeding off the public gravy train. These issues never come up in on-line forums. But the Loyal Royals\u2019 influence is far reaching. Look no further than the list of <\/span>corporate sponsors on the AUVSI website<\/a> , a civilian drone advocacy group, to see what I mean. See any of the ‘Big 6’ defense contractor names there?<\/span><\/p>\n

But take heart. Because equally clueless are the DoD contractors and their paid analysts about the power of what a model aircraft drone can do commercially or how overpriced military-spec drones are for the civilian market. \u00a0<\/span><\/p>\n

Case in point: Here’s a simple price comparison of fixed wing drones capable of carrying multiple sensors. On the one hand, you have the AeroVironment Raven RQ-11 with a total systems cost in excess of $250,000. On the other hand, you have a MarcusUAV Zephyr2 system that goes for $17,995. Both are capable of doing mission planning and photogrammetry. Which one would you buy? Which city do you think holds the future of the civilian commercial market?<\/span>[\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"

The year was 1775. “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6,8],"tags":[],"yoast_head":"\nThe Business of Drones: A Tale of Two Cities - Drone Analyst<\/title>\n<meta name=\"description\" content=\"Drone Industry insights and quantitative research reports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/droneanalyst.com\/2014\/03\/07\/the-business-of-drones-a-tale-of-two-cities\/'\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Business of Drones: A Tale of Two Cities - 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