Precision Agriculture
Drones Are Doing More In U.S. Than You May Know, As These 3 Companies Show
Five years ago, the pundits predicted that by now we would be seeing tens of thousands of drones buzzing over our heads delivering everything from pizzas and burritos to the latest “must-have” item from Amazon. So what happened? Where are they? In a nutshell, they are here, but the general public doesn’t see them—at least … Read more
The War is Not Over: Why Agriculture Drones Deserve a Closer Look
As many of you know I’ve been researching and writing about agriculture drone solutions since early 2012. I recently came across this OpEd in PrecisionAg titled “Opinion: The Agricultural Drone War Is Over, And They Lost” and read it with great interest. Two and half years ago, our research indicated the same thing—that small drones … Read more
Can AeroVironment Compete in the Commercial Drone Market?
AeroVironment’s new drone and cloud-based analytics platform squarely targets the commercial sector, but are they targeting the wrong vertical, too late in the game? THE FACTS: Earlier this month, the military and tactical unmanned aircraft systems manufacturer AeroVironment (NASDAQ:AVAV) proudly unveiled its new QuantixTM drone and a cloud-based analytics platform called the AeroVironment Decision Support … Read more
Market Impact of the FAA Small Drone Rule
Barriers to entry are lower, but high margin operations are still restricted. THE FACTS: By now you probably know that the Federal Aviation Administration (FAA) has finally released Part 107, the Small UAS Rule (June 21, 2016), which covers operational use of commercial drones in U.S. airspace. This comes after several years of missed deadlines. You can … Read more
Five Skills You Need to Succeed in the Commercial Drone Market
These days it seems just about anyone can get an FAA Section 333 Exemption that allows them to legally use small unmanned aircraft systems (sUAS) for commercial purposes in the U.S. As of October 20, 2015, almost 71% of all Section 333 grants have gone to firms claiming that their primary operation/mission is Film/Photo/Video (and … Read more
FAA Proposed Drone Rules: Market Opportunity Winners and Losers
On February 15, 2015, the commercial drone industry breathed a collective sigh of relief. The Federal Aviation Administration’s proposed new rules for small unmanned aircraft systems seemed, at first blush, somewhat practical. The FAA regulations will eventually allow commercial operations of drones that weigh under 55 pounds in U.S. airspace, without requiring operators to acquire … Read more
Commercial Drone Markets: 2014 Year in Review
Judging by the headlines, 2014 turned out to be the year for drones. I referenced in Tweets a total of 503 articles with the word ‘drones’ in the headline last year. A Google search brings up about 61.4 million results referring to ‘drones.’ Granted, that search includes references to military and hobby drones, but it … Read more
Five Reasons the AUVSI Got Its Drone Market Forecast Wrong
My guest blogger is Mitch Solomon of Aironovo and this is an excerpt from his post which we developed together. You can find his post here. —- Since its publication in early 2013, AUVSI’s The Economic Impact of Unmanned Aircraft Systems Integration in the United States has become the gold standard forecast for the commercial drone … Read more
Film or Farm: Which is the Bigger Drone Market? – Part 2
This is Part 2 in a two-part series that summarizes my views on why video/film/cinema – not agriculture and farming — will be the largest driver of sUAS commercial businesses. In Part 1, I explore thoughts on the market for video/film/cinema, and below I outline why I believe agriculture will lag in market uptake. The … Read more
Film or Farm: Which is the Bigger Drone Market? – Part 1
This is Part 1 in a two-part series that summarizes my views on why video/film/cinema – not agriculture and farming — will be the largest driver of sUAS commercial businesses. In this part I explore thoughts on the market for video/film/cinema, and below I outline why I believe film and video will lead in market … Read more