PrecisionHawk and Skylogic Research Release Enterprise Guide ‘Making the Business Case for Drone Technology’

Produced in Partnership with Skylogic Research, the Guide Outlines Key Components of Developing a Drone Program to Successfully Support Business Objectives


RALEIGH, N.C.—Sept. 4, 2018—PrecisionHawk, Inc., a leading provider of drone technology for the enterprise, today announced the release of ‘Making a Successful Business Case for Drone Technology’ – a blueprint for enterprises to develop a successful business case for deploying a drone-based technology program. Produced in partnership with Skylogic Research, the Drone Business Case Reference Guide offers enterprise leaders a clear, step-by-step process to analyze, evaluate, and communicate key objectives of a drone program to ensure company-wide adoption.

According to a 2018 report from Goldman Sachs, the global drone industry is expected to reach $100 billion by 2020, with businesses–such as those in utilities, agriculture, construction, oil and gas, and insurance–and governments expected to spend $13 billion on drones in that same timeframe. But, many enterprise and civil leaders are unsure how to get started. In Skylogic Research’s 2018 Drone Market Sector Report, business and agencies with existing drone programs were asked what issues they felt were inhibiting further growth of their programs. 25% of respondents said they struggled with proving positive ROI for their program, and nearly 30% indicated they struggled with maintaining internal drone policies and procedures. PrecisionHawk’s Drone Business Case Reference Guide offers solutions for these and other issues, including short and long-term planning, gaining executive buy-in, documenting costs and assessing the business impact, ultimately ensuring that the resulting drone program’s objectives are aligned with the impact on a business’ bottom line.

“When compared to other technology investments, the financial and operational barriers to entry for deploying a drone program are relatively low,” said Colin Snow, CEO and founder of Skylogic Research. “However, our research has shown that business leaders must be able to quantify and prove the ROI of a drone program before it has any chance of moving beyond the trial phase. By developing a drone business case before implementation, innovation leaders are able to spell out exactly how they plan to quantify success and deliver ROI – both crucial for the successful adoption of a drone-based technology program.”

A successful drone program is one that helps a business achieve its overall objectives, such as improving safety, profitability, or sustainability. To produce the guide, PrecisionHawk drew on its near decade-long experience in offering enterprise-grade drone services Skylogic Research’s extensive drone application research. The aim: to help leaders better forecast the benefits of a fully developed drone program.

“Like any other new technology, the adoption of drones across an organization is dependent on how well they support a business’ goals and strategy,” said Kevin Lang, general manager of agriculture at PrecisionHawk. “In addition to determining how to best quantify the ROI of a new drone program, organizations are faced with questions regarding the structure of the program – do they ‘build’ using internal resources, ‘buy’ services from external providers, or use a hybrid model? The reality is that there is no ‘one size fits all’ approach, and the purpose of this guide is to help businesses identify their right fit and ensure the organization is fully aligned before execution.”

The full reference guide, including sample business cases, and planning frameworks can be found here:

Individuals interested in meeting with PrecisionHawk to discuss the Drone Business Case Reference Guide are invited to come by booth #401 at InterDrone, Sept. 3-6, 2019 at the Rio Hotel in Las Vegas.


About PrecisionHawk

PrecisionHawk is a leading provider of drone technology for the enterprise. PrecisionHawk’s client list includes Fortune 500 companies and market leaders in 150 countries, spanning a range of industries, including agriculture, energy, insurance, government and construction. To date, PrecisionHawk has raised more than $100 million from leading venture capital firms including Third Point Ventures and Millennium Technology Value Partners, with strategic investments from enterprise customers and partners including Comcast Ventures, DuPont, Intel Capital, NTT Docomo, and Yamaha Motor. The company, founded in 2010, is privately held and headquartered in Raleigh, NC. More information about PrecisionHawk can be found at or on Twitter @PrecisionHawk.


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